Resources Library by ANA

Worldwide radio

Radio is constantly expanding. There are many new outlets for this expansion – the commercialisation of radio, shifting from the old public service scenario; the growing trend of localisation and regionalism of radio. But also, differentiating...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Author: Dominique Vancraeynest

April 1, 2001

Radiocontrol in Switzerland

Switzerland is the first and, as of now, only country in which radio listening is not established by interviews but rather electronically. The Radiocontrol (RC) technique is based on audio comparison and has been delivering official radio data since...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Matthias Steinmann, Manuel Dähler, Knut Hackbarth

Company: Swiss Broadcasting Corporation

April 1, 2001

The wonderful art of creating more from less

This paper describes the development of a new multiple week reach model for Dutch radio data. The new reach formula has been developed to solve the inconsistency between available radio data that describe average week results and radio campaigns...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Bas de Vos, Camiel Camps

Company: GfK

April 1, 2001

How kids use radio

Last year kids spent or influenced the spending of $500 billion. It is not surprising then that advertisers want to reach children. Radio can be an attractive means of reaching those kids. To support a new radio format a comprehensive research...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Author: Thomas C.N. Evans

June 15, 1999

Now listen and pay attention

This paper describes the method and the results of a research project concerning the attention, appreciation and social context of radio listening. The results are presented in two ways: the first part contains general results about appreciation,...

Catalogue: 2nd Radio Research Symposium

Authors: Heloise van den Berg, Henk Van Zurksum

June 15, 1997

Preset tuning and listening behaviours

This paper refers to three categories of sources: The “75000 Radio” survey which has been the radio audience reference survey in France for more than ten years. The “Radio panel”-, in 1993 and 1996 Mediametrie conducted a three...

Catalogue: 2nd Radio Research Symposium

Authors: Arnaud de Saint Roman, Agnès Gaztambide

June 15, 1997

The revival of the radio audience in Poland

Radio is a very popular medium in Poland. The Polish radio market is presently defined on one hand, by high vitality regional and local stations, and on the other by the clearly defined leadership of ProgrammeI of the Polish Radio and the strong,...

Catalogue: 2nd Radio Research Symposium

Author: Wojciech Pawlak

June 15, 1997

The disloyalty of public radio listeners in Poland

The research on selected regions of Poland by Wojciech Konieczny, in association with B.P.S. Consultants Poland Ltd., assumed the hypothesis that in the conditions of the developed radio market, if radio stations and their principals are concerned...

Catalogue: 2nd Radio Research Symposium

Author: Wojciech Konieczny

June 15, 1997

Radio listening: Where, when, how?

This paper goes beyond the traditional radio audience surveys in that it proposes a methodology that allows both a quantitative and qualitative analysis of radio audience. This approach builds on the "Media Time" surveys that we have conducted since...

Catalogue: Radio Research Symposium 1995

Author: Hélène Haering

July 1, 1995